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Street Team wrap up

From making friends, jokes and collages, to making substantial influence and change in the realm of youth mental health, it was an honour to be involved with this street team! With the title of “mym Usability and Marketing Street Team”, our general focus was to assist with the site’s “renovations” as well as promote some of the web-based tools. Ultimately, we set out to provide people in need with readily available, efficient, and helpful information.

We gained a critical eye when it came to analyzing and evaluating various mediums, content and strategies- skills that will be essential all throughout our lives. For instance, we took a critical look at the various ways in which mental health is advertised in order to have a better understanding of what is ineffective or stigmatizing – let’s be honest, mindyourmind is the furthest thing from those two terms and we wanted to be sure to keep it that way! Also, through examining mytoolkit.ca—a professional website linked with mindyourmind—we learned, and came to accept, that information needs to be presented differently depending on the target audience, i.e. casual versus formal.

Amidst the evaluating and reorganizing of the site’s content and layout, we had other special opportunities along the way! One of the highlights was the CTV news crew coming to the office in February! They talked to the staff, and even us youth, about a new mood-tracking app that was being launched (the app is called “mindyourmood”, if you don’t already have it, get on that). Some of us were even given a few seconds of fame when it aired on tv!

Overall, this Street Team was a truly life-changing experience that gave me the honour of meeting and working with some very wise and beautiful souls. It is difficult to put into words all of the things we learned, the contributions we made and the inspirations we felt, so it seems suiting to conclude with the poignant words of Helen Keller, “The best and most beautiful things in the world cannot be seen or even touched. They must be felt with the heart”.

- Scarlett, age 19