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The Street Team takes on marketing
We started looking at the mytoolkit.ca website a few weeks ago. Now it’s our turn to make something and design a way to advertise mytoolkit.
Last Wednesday we all brought in examples of “good” mental health advertising (things we felt got the message across in a meaningful way) and “bad” mental health advertising (ones that were stigmatizing or just ineffective). I was shocked by how bad some of them were and also pleasantly surprised by the quality of a few. Afterwards we used it as jumping off points for brainstorming some ideas of our own.
On Friday we had a special Street Team meeting to turn our ideas into full-fledged concepts. After the first round of idea generation/refinement we had quite a list. We narrowed down our list to just the ones we liked. Some of the ideas people liked were even mine, guess I’m more creative than I give myself credit for. Then we handed our ideas over to the rest of the group to add more input and round out the idea. Through some more discussion, and a little voting, at the end of the night we were down to three ideas. Keep posted for which one you’ll see.
- by Melissa
This group was formed with a very specific and unique purpose; as youth leads on our website redesign. With an eye on usability, accessibility and organization, the group is focused on getting information to the right people when they need it.
Find blogs with relevant and up-to-date info about mental health, society and other youth topics; written by a variety of youth and professional contributors.